A step-by-step guide to defining what a qualified lead means for your business.
9 min readLead Intelligence
The best scoring models are built backwards. Look at your last 30 closed-won deals, find what they had in common, and give those traits the most weight.
{
"fit": 50,
"intent": 30,
"data_quality": 20
}The weights above are only an example. Tune them against your own win data.