Lead Discovery

7 signals that indicate a prospect is ready to buy

Learn which company and behavioral signals help you find in-market prospects.

6 min readLead Generation

Why signals matter

Fit tells you who could buy. Signals tell you who might buy soon. Combining the two is how teams reach prospects at the right moment.

Signals to watch

  • A recent funding round
  • New leadership in a relevant role
  • Job postings for related roles
  • Repeat visits to pricing or demo pages
  • Mentions of a competitor
  • Expansion into a new region
  • A product or pricing change