Outreach

5 ways to make your cold outreach more relevant

Practical ways to turn prospect intelligence into messages that get replies.

5 min readOutreach

Relevance beats cleverness

A plain message that refers to something true about the prospect will beat a clever one that could have been sent to anyone.

Five ways

  • Reference a recent company event
  • Name the specific problem your role faces
  • Mention a peer or customer they would recognize
  • Keep it under 100 words
  • End with one easy question